Sales Staff Training

We will help you train dealer staff to be familiar with the products they are selling. Do they really know everything about it, and about its competition? Car buyers are better informed than ever, and they will walk away from a dealership that doesn’t have all their answers.

Event Matrix is there to assist with deep product training for dealership staff. We’ll help get front-line people into your vehicles and demonstrate exactly what they can do. We’ll provide the facts and the experience, not only for your product but for its competition too, so the dealership has the hands-on knowledge it needs to complete sales.

Our bilingual instructors are located across Canada, cutting down on travel costs, and they know their local markets. We prepare on-road and off-road courses, and track days with classroom instruction that doesn’t feel like a classroom – whatever is needed to get the right information to the right people.