Event Matrix puts your vehicle in the spotlight. If you are a manufacturer that wants to showcase your new car or truck or product, or a driver who wants to improve your skills, we are the people to make it happen. There’s three decades of experience behind Event Matrix, founded by owner and professional driver Jeff McKague. We travel across Canada and the United States, providing a team of driving specialists who work in both English and French to showcase the automobile and all it can do. Above all else, we value integrity, professionalism and creativity.