testimonials

    “One10 has enjoyed a long-term successful relationship with our vehicle logistics and drive partner, Event Matrix. They have worked throughout North America on automotive manufacturer and dealer launches, testing and launches for the tire companies, and are heavily involved in the motorsport business, providing everything from training for track drivers to full-on coaching for professional race drivers.

    This automotive events company was launched in 2010 but was years in the making. Now, they are more driven than ever to provide top-level service in presenting automotive products to the media, consumers and front-line staff.

    Their experience shows in the ease with which they do the job. Their commitment shows in making every event unique and exciting. Their problem solving is always working to make the greatest ideas cost effective. Their attention to detail shows at every level.

    A strong and dedicated group of experienced people who truly love what they do make up the Event Matrix team.”

     

     

    ONE10 MARKETING

    “Whenever I attend a media event and see that Event Matrix is there as the organizer, I know that everything will go smoothly and that all my needs as a journalist will be taken care of. I’ve participated in product launches and ride-and-drive events that have been disrupted by bad weather and unpredictable circumstances, but Jeff never fails to ensure that journalists are able to drive the vehicles, evaluate them fairly, and get good stories. I always relax a little when I know that Jeff’s in charge.”

     

    Mark Richardson
    Contributor, The Globe and Mail, CAA Magazine, Automotive News Canada, Autofile.ca President, Automobile Journalists Association of Canada

    “I have been on numerous events that Jeff McKague (Founder/President of Event Matrix) has coordinated and supervised. Both he and his team exemplified professional behavior, taking care of any questions or concerns that journalists may have had. In addition, due to a previous career that involved total event management, I know that when everything appears to run seamlessly, it is due to hard work, attention to detail and on-site management. The true compliment to an organizer is that no guest ever suspects that issues arise that were not planned for. Jeff McKague and his team make this happen every time they are on site. On a personal note, I have known Jeff for many years and have always found him to be discreet and of high moral standing. His integrity and honesty can never be questioned. The highest praise I can give is that I am proud to call him a friend and would not hesitate to work with him or attend any event he is involved in.”

     

    Charles Renny
    Former President, Automobile Journalist’s Association of Canada”

    “Whenever I attend a media event and see that Event Matrix is there as the organizer, I know that everything will go smoothly and that all my needs as a journalist will be taken care of. I’ve participated in product launches and ride-and-drive events that have been disrupted by bad weather and unpredictable circumstances, but Jeff never fails to ensure that journalists are able to drive the vehicles, evaluate them fairly, and get good stories. I always relax a little when I know that Jeff’s in charge.”

     

    Mark Richardson
    Contributor, The Globe and Mail, CAA Magazine, Automotive News Canada, Autofile.ca President, Automobile Journalists Association of Canada

    “I have been on numerous events that Jeff McKague (Founder/President of Event Matrix) has coordinated and supervised. Both he and his team exemplified professional behavior, taking care of any questions or concerns that journalists may have had. In addition, due to a previous career that involved total event management, I know that when everything appears to run seamlessly, it is due to hard work, attention to detail and on-site management. The true compliment to an organizer is that no guest ever suspects that issues arise that were not planned for. Jeff McKague and his team make this happen every time they are on site. On a personal note, I have known Jeff for many years and have always found him to be discreet and of high moral standing. His integrity and honesty can never be questioned. The highest praise I can give is that I am proud to call him a friend and would not hesitate to work with him or attend any event he is involved in.”

     

    Charles Renny
    Former President, Automobile Journalist’s Association of Canada”

    “As a PR professional in the automotive industry, I have had the privilege of working with Jeff for more than five years. Jeff consistently brings superior insight, experience and outside-the-box thinking to every event and program. His professionalism and detailed work have helped to ensure some stellar results for my clients over the years. I consider Jeff to be a key member of our team when it comes to driving program strategy and execution and, as an added bonus, he is a familiar and trusted face within the Canadian automotive journalist circuit. I wouldn’t hesitate to recommend him to anyone.”

    Nicole Grant

    Account Manager, North Strategic

    “I have known Jeff for many more years than his time at Event Matrix – he was a constant connection through my journalist years. I got to see his work at a number of intricate drive, dynamics, off-road and race track programs to introduce vehicles on behalf of various auto manufacturers. His programs were well thought out and included extras that others did not. Jeff and his company have expertise in many areas of the automotive field such as national consumer drive programs, national training programs for sales teams, precision driving and racing. He has worked for Porsche Cars Canada on four programs in the last two years alone and I would recommend him as a person who makes sure the job is done the way the client wants it done. He’s fun and easy to work with and, more importantly, he gets it.”

    Laurance Yap

     Former Director of Marketing, Porsche Cars Canada Ltd.

    “As a PR professional in the automotive industry, I have had the privilege of working with Jeff for more than five years. Jeff consistently brings superior insight, experience and outside-the-box thinking to every event and program. His professionalism and detailed work have helped to ensure some stellar results for my clients over the years. I consider Jeff to be a key member of our team when it comes to driving program strategy and execution and, as an added bonus, he is a familiar and trusted face within the Canadian automotive journalist circuit. I wouldn’t hesitate to recommend him to anyone.”

    Nicole Grant

    Account Manager, North Strategic

    “I have known Jeff for many more years than his time at Event Matrix – he was a constant connection through my journalist years. I got to see his work at a number of intricate drive, dynamics, off-road and race track programs to introduce vehicles on behalf of various auto manufacturers. His programs were well thought out and included extras that others did not. Jeff and his company have expertise in many areas of the automotive field such as national consumer drive programs, national training programs for sales teams, precision driving and racing. He has worked for Porsche Cars Canada on four programs in the last two years alone and I would recommend him as a person who makes sure the job is done the way the client wants it done. He’s fun and easy to work with and, more importantly, he gets it.”

    Laurance Yap

     Former Director of Marketing, Porsche Cars Canada Ltd.

    “Jeff (Founder/President of Event Matrix) is the very definition of a problem solver. He has helped Hyundai launch new vehicles into the Canadian market since 2010 and he consistently delivers, regardless of how far-fetched or creative my asks are. His pitches are solid, well researched, and costs are contained within the budget. If you are considering a program that involves any kind of motorized vehicles, give Event Matrix a call.”

     

     

    Chad Heard
    Former PR Manager, Hyundai Canada

    “Jeff McKague? Jeff McKague? The name rings a bell… Let me see… Oh yes, he’s that quiet and professional guy behind the scene of many vehicles press launches I attended over the last decade, making sure everything is in order and according to the plans. We never hear much from him, because everything is rolling perfectly well. When we need something? He’s there, always calm, ready to help – in a fast and discreet and very efficient way. “

     

     

    Nadine Filion
    Métro Montréal / Le Guide de l’Auto / CAA-Touring Magazine Automotive Journalist of the Year 2004, 2006 and 2012

    “Jeff (Founder/President of Event Matrix) is the very definition of a problem solver. He has helped Hyundai launch new vehicles into the Canadian market since 2010 and he consistently delivers, regardless of how far-fetched or creative my asks are. His pitches are solid, well researched, and costs are contained within the budget. If you are considering a program that involves any kind of motorized vehicles, give Event Matrix a call.”

     

     

    Chad Heard
    Former PR Manager, Hyundai Canada

    “Jeff McKague? Jeff McKague? The name rings a bell… Let me see… Oh yes, he’s that quiet and professional guy behind the scene of many vehicles press launches I attended over the last decade, making sure everything is in order and according to the plans. We never hear much from him, because everything is rolling perfectly well. When we need something? He’s there, always calm, ready to help – in a fast and discreet and very efficient way. “

     

     

    Nadine Filion
    Métro Montréal / Le Guide de l’Auto / CAA-Touring Magazine Automotive Journalist of the Year 2004, 2006 and 2012

    Get In Touch

    647 529 2858

    Location

    Cobourg, Ontario

    Email

    info@eventmatrix.ca

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