Media Events

Media New Product Launch

A familiarity and comfort with the Canadian Automotive Media along with a mutual respect, create an environment any manufacturer can trust.  Event Matrix has successfully managed, organized and experienced more than 70 product introductions.  Our desire is to do the job of helping each of the media get the story and pictures they need, making sure the stars (the cars) stay clean and have some fun doing it.

Event Matrix have executed media events for new vehicles, tires and other products on live television, for magazine, newspaper, TV, bloggers, Internet websites and Internet channels. We have executed events in the mountains, on the prairies, on islands, in hockey arenas, parking lots, race tracks, in the mud, climbing boulders, you name it, there is not much we haven’t done with a vehicle.

We love it!  And we are proud to say that it shows.


            I have been on numerous events that Jeff McKague (Founder/President of Event Matrix) has coordinated and supervised.  Both he and his team exemplified professional behavior, taking care of any questions or concerns that journalists may have had.
            In addition, due to a previous career that involved total event management, I know that when everything appears to run seamlessly, it is due to hard work, attention to detail and on site management.  The true compliment to an organizer is that no guest Genesis on skid pad camera in forgroundever suspects that issues arise that were not planned for.  Jeff McKague and his team make this happen every time they are on site.
            On a personal note, I have known Jeff for many years and have always found him to be discreet and of high moral standing.  His integrity and honesty can never be questioned.  The highest praise I can give is that I am proud to call him a friend and would not hesitate to work with him or attend any event he is involved in.
Charles Renny
Automobile Journalist’s Association of Canada