Media Product Launches and Tours

There are more ways now than ever before to deliver information and get your message out through journalists and influencers. They’re fast and they’re creative – but so are we. Since 2010, we have successfully organized and managed more than 50 product introductions. We adapt to every change, and we make sure each detail of your event hits the target. Every media outlet gets the story, video and pictures they need to make your vehicle look great.

Event Matrix has organized events for new vehicles and products in all forms: across the Internet and social media, and with live television, magazines and newspapers. We have visited mountains, prairies, islands, hockey arenas, parking lots, race tracks, boulders and mud – sometimes, lots of mud. There’s not much we’ve not done with a vehicle! We love it – and it shows.

consumer ride-and-drives

Event Matrix provides the best front-line staff to work with your team for contact with the consumer, anywhere in Canada. Our people are stationed across the country, offering a local touch where needed. We know, that drive events are influenced as much by the place and the weather as the car itself; every event will be unique as we aim to enhance each experience.

We manage all logistics of the vehicles: moving them, detailing, fueling, and reporting back to you.

sales staff training

We will help you train dealer staff to be familiar with the products they are selling. Do they really know everything about it, and about its competition? Car buyers are better informed than ever, and they will walk away from a dealership that doesn’t have all their answers.

Event Matrix is there to assist with deep product training for dealership staff. We’ll help get front-line people into your vehicles and demonstrate exactly what they can do. We’ll provide the facts and the experience, not only for your product but for its competition too, so the dealership has the hands-on knowledge it needs to complete sales.

Our bilingual instructors are located across Canada, cutting down on travel costs, and they know their local markets. We prepare on-road and off-road courses, and track days with classroom instruction that doesn’t feel like a classroom – whatever is needed to get the right information to the right people.

product testing

It is essential to know how your product stacks up against its competition. Event Matrix can provide the right equipment to measure, time, and track whatever you need tested. Our professional drive team knows how to drive your cars to achieve the objective results you need.

We test tires, brakes, and every other technology that a driver will experience. We’ll help you get the answers you need with properly-tested products.